Social Media Strategy
Our Services
SMS is the digital blueprint of your brand’s growth.
Social Media Strategy is a detailed blueprint of how you envision your brand’s growth across social platforms. So, whether you want to grow your brand or have one up over your competition, Social Media will be the catalyst.
At Strongly Positive, we simply feed this catalyst to have an ace up our sleeves and help our clients take long strides towards attaining social media prowess. HOW, you ask? The answer is simple – We keep it simple! Answer the 5 W’s and we come back to you with the best Social Media Strategy for you.
1. WHY do you think your brand requires Social Media?
Product promotion, driving traffic to your website, serve your customers, or boosting sales. Which is your why? And it is okay to have more than ONE Social Media Goal.
Website Promotion
Revenue Growth
Press Mentions
Building a community online
Increase Brand Awareness
New Leads Generation
Brand Engagement
Social Customer Service
2. WHO do you want to target?
Understanding your audience’s demographics helps us concentrate the strategies on the relevant and high-yielding audiences by answering some really vital questions –
1. What are you going to share;
2. Where are you going to share;
3. When are you going to share.
P.S: Always know your target audience so that you don’t try to sell a comb to a bald person!
3. WHAT are you going to share
The currency of social media is the share.
Every day, every hour, every minute, we all are submerged under a lot of stuff – stuff we read, stuff we watch, stuff we love, stuff we hate and stuff about all other stuff. Phew! Too much stuff. It is a brand’s primary task to make sure that the stuff they will share is way better than any other stuff.
At Strongly Positive, we find answers to these questions –
1. Would the brand’s network benefit from this post?
2. Will this post make the audience go “Woo! That was insightful!”
3. Would people save & share this post with their friends, families. (And frenemies)